A recent story by Employee Benefit News reports that the average cash incentive in corporate wellness programs has increased from $204 in 2008 to $329 in 2009. In the study conducted by the National Association of Manufacturers and Health2Resources, a health communications firm, researchers also found that in 2007 only 14% of employers were measuring ROI, but in 2009 73% are monitoring their results. In a separate PricewaterhouseCoopers study, those companies that offered gift cards or cash with less than $50 value in exchange for taking a health risk questionnaire had a 42% participation rate, versus the 49% participation rate for those companies offering between $50 and $299.
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