Driving Participation in Health Improvement Programs

Recently released by the WellPoint Institute for Health Care Knowledge is a report from Health Management Corporation (HMC), a wholly owned subsidiary of WellPoint, Inc., showing research into what drives health plan members to enroll and engage in programs to improve their health.

An excerpt from the report's abstract:

The 2008 HMC study found that members who face barriers to care are more likely to enroll in health improvement and disease management programs. It also identified monetary incentives and support from health plans and employers as key to participation. After enrollment, successful engagement is tied more to demographic and operational factors than to member characteristics. While members must first express interest in the program, the crux of responsibility falls to the health management program to build on that interest after enrollment.

The full report can be found here: http://www.wellpoint.com/pdf/Helping_People_Help_Themselves.pdf